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Digital Marketing Executive (Maternity Cover) in London at HARPERCOLLINS

Date Posted: 1/30/2018

Job Snapshot

  • Employee Type:
    Contractor
  • Location:
    London
  • Job Type:
    Marketing
  • Experience:
    Not Specified
  • Date Posted:
    1/30/2018

Job Description

HarperCollins is one of the UK's foremost, diverse and innovative multi-platform publishers. We publish a wide range of books, from cutting-edge contemporary fiction, to block-busting thrillers and from fantasy literature to children's literature and enduring classics. We also publish a great selection of non-fiction titles, including history, celebrity memoirs, biographies, popular science, dictionaries, maps, reference titles and education books, and our digital business is thriving. With nearly 200 years of history, we publish some of the world's foremost authors, from Nobel prize-winners to worldwide bestsellers. In addition, we also publish the works of Agatha Christie, JRR Tolkien and CS Lewis.

An iconic brand, with an exciting future, Mills & Boon is looking for a creative, focussed and sales-driven Digital Marketing Executive to join our hard-working, book-loving team for a maternity cover. Mills & Boon, an imprint of HarperCollins, is the number one romance publisher in the UK, publishing more than 100 romance titles every month. Mills & Boon books are available in online and offline retail channels, and direct to consumer through our BookClub and on our website www.millandboon.co.uk. We have highly engaged reader communities across our social media channels, blog and newsletter programme.

Responsibilities

  • Create, execute and monitor marketing activity to achieve web sales in line with targets
  • Update and audit content, keeping the site fresh, accessible and appealing to readers
  • Brief creative treatments for website and digital marketing activity (banners, social ads, web ads)
  • Respond to bugs / troubleshooting in a timely and efficient way
  • Account management and key contact for our current web agency and SEO Agency
  • Thorough quality assurance and testing on all platforms and browsers
  • Support the Marketing Manager to deliver new initiatives and web development projects
  • Brief campaigns, ensure activity runs on time and to budget, feedback results and make recommendations in conjunction with the Marketing Manager
  • Testing new revenue streams
  • Manage PPC campaigns
  • Metadata keyword work across new titles and promotional activities
  • Manage monthly eCRM programme to drive revenue and achieve web sales in line with targets
  • Write copy, brief creative, and plan monthly programme of emails to newsletter subscriber lists
  • Testing offers, segmentation, analysis and results feedback
  • Analytics and feedback to team on CRM activity, in conjunction with the Marketing Analyst
  • Work with external agencies to create, execute and monitor digital marketing campaigns across social media
  • Manage 'Mills & Boon Insiders' bloggers' programme
  • Act as main point of contact for Customer Services team
  • Look for new revenue streams, partnerships and digital opportunities for Mills & Boon

Key Skills/Experience

  • Knowledge of the publishing or media industries
  • CRM experience and knowledge of systems
  • Working knowledge of HTML
  • Excellent copywriting skills
  • Experienced in managing social media accounts, including knowledge of Hootsuite as well as Facebook, Twitter, Google and Instagram analytics
  • SEO, PPC experience
  • Working knowledge Canva or Photoshop desirable
  • Outstanding attention to detail and time management skills
  • The ability to manage multiple campaigns and tasks at one time
  • A quick learner
  • Team player but also able to act independently
  • Excellent communication and people skills

We're based in the News Building which we share with our News UK and Dow Jones colleagues in the newly-established London Bridge Quarter, opposite the famous Borough Market. Our new open-plan office has amazing views across London, and includes a variety of break-out areas to aid inspiration and a collaborative approach, a multi-media suite, and a fabulous canteen floor and book shop.

Please apply via the link below with your CV, cover letter and salary expectations. Early applications may be prioritised.

Please note: We consider all applicants based on their skills, experience and ability to do the job. We do not unfairly discriminate on the basis of convictions or other personal information. We do require candidates to undergo employment screening in accordance with the relevant local legislation. This will only happen at the point an offer of employment is made.

Overview of HarperCollins

Our mission at HarperCollins is to harness the power of great publishing and to amplify it through world class marketing, global strength, and relentless innovation. We are all working towards the same goal, and we do it guided by what matters most to us. The culture at HarperCollins is defined by our six values, which inform our everyday actions and the way we behave. From Finance to Editorial, our values shape the way we work.

PUTTING OUR AUTHORS AT THE HEART OF EVERYTHING. Their success is our first concern.

WORKING TOGETHER. Sharing responsibility, helping colleagues, listening well, embracing difference, and enjoying what we do.

LEARNING & ADAPTING. Taking smart risks, learning from experience without blame and being both curious and willing to change.

LOOKING OUT AS WELL AS IN. Understanding the consumer, the marketplace and the competitive environment.

LEADING NOT FOLLOWING. Staying ahead, looking to the future, being bold and always aiming to be the best.

INTEGRITY IN ALL WE DO. Timely, open and honest communication, being fair, principled and respectful.

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