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Marketing Director - HQ in London at HARPERCOLLINS

Date Posted: 12/21/2017

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    London
  • Job Type:
    Marketing
  • Experience:
    Not Specified
  • Date Posted:
    12/21/2017

Job Description

HarperCollins is one of the UK's foremost, diverse and innovative multi-platform publishers. We publish a wide range of books, from cutting-edge contemporary fiction, to block-busting thrillers and from fantasy literature to children's literature and enduring classics. We also publish a great selection of non-fiction titles, including history, celebrity memoirs, biographies, popular science, dictionaries, maps, reference titles and education books, and our digital business is thriving. With nearly 200 years of history, we publish some of the world's foremost authors, from Nobel prize-winners to worldwide bestsellers. In addition, we also publish the works of Agatha Christie, JRR Tolkien and CS Lewis.

HQ is the newest division of HarperCollins, one of the UK's most prolific, diverse and innovative multi-platform publishers and are currently looking for a Marketing Director to join their team. Directing and managing the Marketing team for the HQ division of HarperCollins, the Marketing Director will be responsible for originating strategy across the consumer and retail landscape; activating innovative campaigns and delivering successful and measurable results across a range of titles, imprints and genres. They are responsible for the communication of all campaigns unifying activity across sales, marketing and PR departments for individual titles, author growth in both fiction and non-fiction.

Responsibilities

  • Identify, plan and deliver focused marketing campaigns that fulfil the objectives set out for each book and author
  • Adhere to the critical path in delivering marketing requirements in timely way through the publishing process
  • Lead the strategic direction of marketing's contribution to the direction of the imprint and business decision-making process
  • With the Associate Publisher, manage & continuously improve the working relationships between Publicity, Sales, Marketing & Editorial to ensure that these areas are working together as a team & deal with any challenges as they occur
  • Ensure that appropriate Marketing materials and communications are produced on time & in accordance with business needs
  • Develop and maintain contacts with external agencies and freelancers to ensure the use of effective marketing resource
  • Proactively identify opportunities for growth and provide input into the acquisition and publishing process to deliver improved potential
  • Empower the Marketing team with creative vision to improve the use of their creative skills and help develop an innovative approach to challenging marketing issues
  • Manage the HQ Marketing team
  • Work with the Insight team on research projects for author or genre to inform marketing and publishing decision-making
  • Work closely with the Sales Director and Head of PR
  • Provide creative input into jackets and be part of the design and copy approval process to ensure that Marketing needs are met and the best jackets are delivered
  • Demonstrate clear consumer awareness for titles, authors, genres to inform marketing and publishing decision-making
  • With the Associate Publisher and Commercial team, be responsible for the efficient allocation of the marketing budget within the division and overall control of Consumer Marketing costs
  • With the Associate Publisher and Commercial Director allocate annual budgets across the titles to support title sales goals. Review and reforecast on quarterly basis and re-allocate financial resources as needed

Key Skills/Experience

  • Strong consumer marketing/sales or product development background
  • Robust experience at senior sales, product development, or marketing level
  • Proven management and people-management responsibility
  • Proven experience of assessing data
  • A team player with strong team management skills
  • Creative
  • Excellent communicator
  • Highly numerate
  • Proven leadership skills
  • Strategic vision
  • Strong business acumen
  • Strong organisation skills
  • Strong analytical skills
  • Strong consumer marketing skills
  • Professional
  • Innovative
  • Collaborative approach
  • Driven by achievement
  • Sense of humour

We're based in the News Building which we share with our News UK and Dow Jones colleagues in the newly-established London Bridge Quarter, opposite the famous Borough Market. Our new open-plan office has amazing views across London, and includes a variety of break-out areas to aid inspiration and a collaborative approach, a multi-media suite, and a fabulous canteen floor and book shop.

Please apply via the link below with your CV, cover letter and salary expectations. Early applications may be prioritised.

Please note: We consider all applicants based on their skills, experience and ability to do the job. We do not unfairly discriminate on the basis of convictions or other personal information. We do require candidates to undergo employment screening in accordance with the relevant local legislation. This will only happen at the point an offer of employment is made.

Overview of HarperCollins

Our mission at HarperCollins is to harness the power of great publishing and to amplify it through world class marketing, global strength, and relentless innovation. We are all working towards the same goal, and we do it guided by what matters most to us. The culture at HarperCollins is defined by our six values, which inform our everyday actions and the way we behave. From Finance to Editorial, our values shape the way we work.

PUTTING OUR AUTHORS AT THE HEART OF EVERYTHING. Their success is our first concern.

WORKING TOGETHER. Sharing responsibility, helping colleagues, listening well, embracing difference, and enjoying what we do.

LEARNING & ADAPTING. Taking smart risks, learning from experience without blame and being both curious and willing to change.

LOOKING OUT AS WELL AS IN. Understanding the consumer, the marketplace and the competitive environment.

LEADING NOT FOLLOWING. Staying ahead, looking to the future, being bold and always aiming to be the best.

INTEGRITY IN ALL WE DO. Timely, open and honest communication, being fair, principled and respectful.

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