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International Marketing Manager, Collins Learning in London at HARPERCOLLINS

Date Posted: 8/30/2017

Job Snapshot

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Job Description

Collins has been publishing educational and informative books for almost 200 years. Throughout this rich heritage we have maintained an impressive record in creating market-leading products across various sectors. Our publishing for schools continues to deliver up-to-date and engaging student resources and exceptional teacher support to help schools tackle new initiatives and utilise the latest technology. We produce resources for UK and International curricula to support teachers and pupils at school and outside the classroom environment. Our Collins Learning Marketing team are looking for an International Marketing Manager to be responsible for delivering successful, strategic marketing campaigns for the Collins International and ELT lists that meet revenue, evaluation and dues targets. It should ensure market focus and contribute to the division's publishing strategy, overall objectives and support other market sectors as necessary. Responsibilities
  • Work with the Head of Marketing to develop, write and implement marketing plans for nominated lists, on time and budget.
  • Produce marketing campaigns that deliver core messages creatively, targeting appropriate audiences with relevant messages and appropriate use of design.
  • Support and develop specified members of the team to deliver all elements of the marketing plan.
  • Work with colleagues to ensure that campaigns make full use of online marketing opportunities. Contribute to development of divisional websites and plan and execute regular emails to subscribers. Commission articles for the blog and develop social media profile.
  • Work effectively with freelance marketers, designers, mailing houses and other marketing service providers, giving clear briefs and guidance to ensure that quality work is delivered to schedule and budget.
  • Communicate planned activity in advance to stakeholders across the division to ensure that the sales team, editors and customer services can properly support it.
  • Measure and report upon campaign performance.
  • Develop a deep understanding of your market and the issues that effect and influence your customers.
  • Work with publishers to add value at each milestone in the product lifecycle e.g. research, testing, positioning, packaging and succession planning. Develop good working relationships with authors and contributors.
  • Support the sales team with ongoing lead generation, effective materials and sales initiatives as required. Present product and marketing campaigns to the sales team as required.
  • Raise purchase orders and maintain budget records, ensuring that campaigns are not overspent. Contribute to the overall management of the budget in conjunction with the Head of Marketing.
  • Plan, organise and attend events and exhibitions as agreed with the Head of Marketing and in line with strategic aims of the division. Look out for and suggest new events or opportunities that we should be involved in.
  • Support new members of the marketing team with training on department systems and procedures. Supervise work experience and temporary staff as directed by the Head of Marketing.
Key Skills/Experience
  • Established marketing expertise, ideally developed in the education or professional sectors
  • Proven track record in managing campaigns utilising all elements of the marketing mix - direct mail, online, PR, advertising
  • Excellent copy writing skills and the ability to produce concise and persuasive copy
  • Well-organised with the ability to prioritise and meet deadlines
  • Able to supervise freelancers effectively through clear briefing, setting expectations and feeding back constructively and regularly
  • Use initiative to develop new ideas and solve problems
  • Ensure that all marketing output is customer-focused and responds to key market trends and initiatives
  • Solid experience of email marketing and other online marketing channels
  • Personable
  • Proactive
  • Strategic thinker
  • Results-oriented
  • Team player
We're based in the News Building which we share with our News UK and Dow Jones colleagues in the newly-established London Bridge Quarter, opposite the famous Borough Market. Our new open-plan office has amazing views across London, and includes a variety of break-out areas to aid inspiration and a collaborative approach, a multi-media suite, and a fabulous canteen floor and book shop. Please apply via the link below with your CV, cover letter and salary expectations. Early applications may be prioritised. Please note: We consider all applicants based on their skills, experience and ability to do the job. We do not unfairly discriminate on the basis of convictions or other personal information. We do require candidates to undergo employment screening in accordance with the relevant local legislation. This will only happen at the point an offer of employment is made. Overview of HarperCollins Our mission at HarperCollins is to harness the power of great publishing and to amplify it through world class marketing, global strength, and relentless innovation. We are all working towards the same goal, and we do it guided by what matters most to us. The culture at HarperCollins is defined by our six values, which inform our everyday actions and the way we behave. From Finance to Editorial, our values shape the way we work. PUTTING OUR AUTHORS AT THE HEART OF EVERYTHING. Their success is our first concern. WORKING TOGETHER. Sharing responsibility, helping colleagues, listening well, embracing difference, and enjoying what we do. LEARNING & ADAPTING. Taking smart risks, learning from experience without blame and being both curious and willing to change. LOOKING OUT AS WELL AS IN. Understanding the consumer, the marketplace and the competitive environment. LEADING NOT FOLLOWING. Staying ahead, looking to the future, being bold and always aiming to be the best. INTEGRITY IN ALL WE DO. Timely, open and honest communication, being fair, principled and respectful.


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