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Digital Marketing Manager, Collins Learning (Mat Cover) in London at HARPERCOLLINS

Date Posted: 1/8/2018

Job Snapshot

  • Employee Type:
    Contractor
  • Location:
    London
  • Job Type:
    Marketing
  • Experience:
    Not Specified
  • Date Posted:
    1/8/2018

Job Description

Collins has been publishing educational and informative books for almost 200 years. Throughout this rich heritage we have maintained an impressive record in creating market-leading products across various sectors. Our publishing for schools continues to deliver up-to-date and engaging student resources and exceptional teacher support to help schools tackle new initiatives and utilise the latest technology. We produce resources for UK and International curricula to support teachers and pupils at school and outside the classroom environment.

Our Collins Learning team is looking for a Digital Marketing Manager, Maternity Cover. The role works with the Marketing Director to deliver strategic marketing plans for online marketing that achieves sales and revenue targets for all Education websites within Collins Learning. This role works across all Collins Learning but has specific responsibility for revenue on the Collins.co.uk website. This role works closely with the wider marketing team to support integrated off and online campaigns.

Responsibilities

Ecommerce

  • Plan and implement Ecommerce strategy alongside the Marketing Director.
  • Implement site development priorities, working closely with our project manager to deliver new functionality.
  • Using analytics tools to report on Ecommerce activity.
  • Support online partnerships and advertising including writing ad copy and briefing designs
  • Adding and monitoring onsite promotions and codes, including running usage reports
  • Manage external supplier relationships to ensure website performance is maintained and service level targets met
  • Updates to website CMS controls and onsite copy and images for e-commerce sites
  • Being first point of contact for customer website issues and handling/resolving issues where possible

Email Marketing and PPC Campaigns

  • Implementing email marketing strategy as well as monitoring campaigns, reporting and supporting the greater marketing team with their email campaigns.
  • Search Engine Marketing support including monitoring PPC campaigns and working on website optimisation projects

Social Media Management

  • Enable the community and engage with key influencers.
  • Own the day to day management of social media including content creation, use of social media management tools, and moderation across Facebook, Twitter, YouTube, and other channels.
  • Manage the blog, email and social media channels.
  • Develop and own the content calendar for our social media channels.
  • Ensure marketing campaigns incorporate social media activity as appropriate with realistic outcomes achieved

Digital Marketing Strategy

  • Support the implementation of the overall digital marketing strategy.
  • Interpret analytics and report on impact of community and social activity in relation to performance of the site.
  • Work with rest of marketing team to ensure that our online destinations are providing what users need. Propose developments and improvements as required and work with the team and suppliers to implement.

Line Management

  • Line manage and oversee Digital Marketing Internship programme.

Key Skills/Experience

  • Strong track record in E-Commerce management
  • Established marketing expertise, ideally developed in publishing or professional sectors
  • Proven track record in managing digital marketing campaigns utilising all digital platforms - Ecommerce, social, email, PPC, SEO
  • Using marketing to successfully drive sales
  • Content Management Systems
  • Email Service Providers
  • Social Media Management Tools
  • Google Analytics
  • Well-organised with the ability to prioritise and meet deadlines
  • Able to supervise freelancers effectively through clear briefing, setting expectations and feeding back constructively and regularly
  • Use initiative to develop new ideas and solve problems
  • Personable
  • Proactive
  • Strategic thinker
  • Results-oriented
  • Team player

We're based in the News Building which we share with our News UK and Dow Jones colleagues in the newly-established London Bridge Quarter, opposite the famous Borough Market. Our new open-plan office has amazing views across London, and includes a variety of break-out areas to aid inspiration and a collaborative approach, a multi-media suite, and a fabulous canteen floor and book shop.

Please apply via the link below with your CV, cover letter and salary expectations. Early applications may be prioritised.

Please note: We consider all applicants based on their skills, experience and ability to do the job. We do not unfairly discriminate on the basis of convictions or other personal information. We do require candidates to undergo employment screening in accordance with the relevant local legislation. This will only happen at the point an offer of employment is made.

Overview of HarperCollins

Our mission at HarperCollins is to harness the power of great publishing and to amplify it through world class marketing, global strength, and relentless innovation. We are all working towards the same goal, and we do it guided by what matters most to us. The culture at HarperCollins is defined by our six values, which inform our everyday actions and the way we behave. From Finance to Editorial, our values shape the way we work.

PUTTING OUR AUTHORS AT THE HEART OF EVERYTHING. Their success is our first concern.

WORKING TOGETHER. Sharing responsibility, helping colleagues, listening well, embracing difference, and enjoying what we do.

LEARNING & ADAPTING. Taking smart risks, learning from experience without blame and being both curious and willing to change.

LOOKING OUT AS WELL AS IN. Understanding the consumer, the marketplace and the competitive environment.

LEADING NOT FOLLOWING. Staying ahead, looking to the future, being bold and always aiming to be the best.

INTEGRITY IN ALL WE DO. Timely, open and honest communication, being fair, principled and respectful.

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